Rihanna and Madonna may not be hitting the recording studio together but sharing a bottle of water isn't out the question. The pop divas have signed on to promote the newly revamped "Vita Coco coconut water", to be featured for the company’s national advertising campaign commencing this summer.
Rihanna exclaimed in a press release, "I love Vita Coco! It’s real coconut water from hand-picked coconuts. It’s delicious and so good for you!"
Madonna who happens to share endorement duties with none other than Red Hot Chili Peppers singer Anthony Kiedis. Both are loyal drinkers of Vita Coco. No surprise though since both artist's happen to be investors in the brand.
Madonna released her own statement in regards to thee addition of
Rihanna saying that..."Rihanna is a natural fit for the Vita Coco brand and I’m so happy to have her on the team."
Back in January of 2010, Madonna along with actor Matthew McConaughey and Demi Moore were enlisted as minority investors of the brand.
Rihanna performing an astounding version of Madonna's 1990 classic hit 'Vogue' live at Fashion Rocks in 2008.
The video below is an interview conducted with Vita Coco's CEO Michael Kirban.
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