James Franco stars in Gucci's first ever ad campaign entitled, "Made To measure". The menswear apparel line was photographed in Rome’s legendary Cinecittà Studios and shot by French photographer Nathaniel Goldberg. The series shines on the cohesion between cinema and Gucci, back in the early 20th century. Creative director Frida Giannini had the following to say about the modern day Renaissance man...
"James has an innate ability to fuse classic elegance with contemporary style and interpret formalwear in an individual way, true to the spirit of our MADE TO MEASURE service. With Gucci’s Made in Italy tradition and sartorial expertise, personalized formalwear is the ultimate way for a man to express his own style."
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