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Friday, October 7, 2011

Sponge Yourselves With Karl Lagerfeld!


Nowadays you can sip from a coca cola bottle or take a bite out of a magnum ice cream bar made exclusively by Karl Lagerfeld. But he's nowhere near finished creating new inventive products, hence his first fragrance, aptly titled "Karleidoscope". WWD reports that Karl has said, “A fragrance is not made to be explained by words.” Which we here concur.

The packaging features Lagerfeld’s silhouette from the bottle top to a tiny black sponge, impeccable branding for such a genius like himself. It's up for grabs solely in Europe, commencing on October 11th.


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